Search engine optimization keyword research

#Search engine optimization keyword research how to#

For example, вЂњcustomer service best practicesвЂќ returns 590 monthly searches vs. SEO tools can help you identify similar or semantically related terms to see if there is greater search volume with another keyword variant. Research related termsДЄlways ensure that the term you are targeting is the same your audience is using to find content. You should research and explore all options to find the term with the highest volume and most relevant search results. However, keep in mind that terms with the highest monthly search volume may not be the most relevant or focused terms to target. When verifying keyword search volume, look for terms with an average monthly search volume of 100 searches or greater. These paid tools show the average monthly search volume for your keywords. Start by entering your topic or keyword idea into a SEO research tool such as BrightEdge or SEMRush. Follow these six steps to develop better content, and get better search results. Proper keyword research can answer these questions and help you create content thatвЂ™s user-focused and SEO optimized. LetвЂ™s say youвЂ™ve been tasked with writing a page around вЂњcustomer service.вЂќ Since itвЂ™s a broad and often complex topic, you might think that a long form guide would be the best type of content.Д«ut how do you know for sure? Are you certain there are enough potential customers searching for this term? Is the audience large enough to justify creating the page? Are searchers even looking for long form content on this topic? Are they using the same terms to search for content? Do you know what kind of content Google is ranking for your target term?

#Search engine optimization keyword research how to#

As a search engine optimization (SEO) marketing manager at Salesforce, I know what works, and how to get eyeballs on your content. ThatвЂ™s where doing keyword research, and choosing the right SEO keyword, comes in. ItвЂ™s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. With over 5.4 billion searches performed on Google globally each and every day, your pool of potential customers is massive.